Plausible Analytics vs Xata
Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
vs. Serverless Postgres with branching, zero-downtime schema changes + OpenAI embeddings
Pricing tiers
Plausible Analytics
Self-Hosted (CE)
Community Edition — AGPL-licensed, run on your own infra.
$0 base (usage-based)
Starter
$9/month. 1 site. Basic dashboard, goals, 3-year data retention.
$9/mo
Growth
$14/month. 3 sites + 3 team members. Shared dashboards + team mgmt.
$14/mo
Business
$19/month. 10 sites + 10 members. Custom properties, API access, funnels, 5-year retention.
$19/mo
Enterprise
Custom. SSO, managed proxy, priority support.
Custom
Xata
Free
$0. 15GB storage. 10 branches. Unlimited databases. Community support.
Free
Pro
$20/mo + usage. More compute, higher concurrency, priority support.
$20/mo
Enterprise
Custom. SSO, dedicated support, VPC peering, SOC 2.
Custom
Free-tier quotas head-to-head
Comparing starter on Plausible Analytics vs free on Xata.
| Metric | Plausible Analytics | Xata |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Xata · 11 features
- Ask Xata (OpenAI) — Natural language Q&A over data.
- Branching — Copy-on-write DB branches.
- DB Metrics — Query perf + connection metrics.
- Migration GUI — Visual schema change workflow.
- pgroll Migrations — Zero-downtime schema evolution via views.
- PITR Backups — Point-in-time restore.
- PR Preview Environments — Branch-per-PR with CI integration.
- Search — Built-in full-text search indexing.
- Vanilla Postgres — Unmodified Postgres 15+.
- Vector Search — pgvector-based embeddings + Q&A.
- Xata Copilot — AI SQL + schema assistant.
Developer interfaces
| Kind | Plausible Analytics | Xata |
|---|---|---|
| CLI | — | pgroll CLI (OSS), xata CLI |
| SDK | @nuxtjs/plausible + plugins, plausible-tracker (npm) | @xata.io/client (TS), xata (Python) |
| REST | Events API, Plausible Stats API, Sites Management API | Xata REST API |
| OTHER | Tracker Script (<script>) | Direct Postgres (pgroll), Xata Dashboard |
Staxly is an independent catalog of developer platforms. Outbound links to Plausible Analytics and Xata are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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