Plausible Analytics vs Retool
Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
vs. The low-code platform for internal tools, workflows, and AI agents
Pricing tiers
Plausible Analytics
Self-Hosted (CE)
Community Edition — AGPL-licensed, run on your own infra.
$0 base (usage-based)
Starter
$9/month. 1 site. Basic dashboard, goals, 3-year data retention.
$9/mo
Growth
$14/month. 3 sites + 3 team members. Shared dashboards + team mgmt.
$14/mo
Business
$19/month. 10 sites + 10 members. Custom properties, API access, funnels, 5-year retention.
$19/mo
Enterprise
Custom. SSO, managed proxy, priority support.
Custom
Retool
Free
$0. Up to 5 users. Unlimited apps + mobile. 500 workflow runs/month. 5GB DB + storage. 20 hrs/mo Agents.
Free
Team
$10/builder/mo + $5/internal user/mo. 5k workflow runs. Staging env. App releases.
$10/mo
Business
$50/builder/mo + $15/internal user/mo. Audit logs, rich permissions, portals, embedded apps, external user pricing.
$50/mo
Enterprise
Custom. SAML/OIDC SSO, source control, error monitoring, full white-labeling, volume discounts.
Custom
Free-tier quotas head-to-head
Comparing starter on Plausible Analytics vs free on Retool.
| Metric | Plausible Analytics | Retool |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Retool · 14 features
- Apps (Web + Mobile) — Drag-drop UI builder with 100+ components.
- Audit Logs — Track every user action.
- Custom JavaScript — Write JS anywhere in app logic.
- MCP Support — Expose Retool workflows to AI agents.
- Modules — Reusable component bundles.
- Retool Agents — AI agents that use Retool queries + apps as tools.
- Retool Database — Managed Postgres with GUI + collab.
- Retool Embed — Embed apps into your SaaS.
- Retool Forms — Public forms that write to DBs.
- Retool Portals — External-facing apps for customers.
- SAML/OIDC SSO (Ent) — Enterprise auth.
- Source Control (Ent) — Git-backed version control for apps.
- White-labeling (Ent) — Full brand customization.
- Workflows — Cron + webhook-triggered automations with branching.
Developer interfaces
| Kind | Plausible Analytics | Retool |
|---|---|---|
| SDK | @nuxtjs/plausible + plugins, plausible-tracker (npm) | — |
| REST | Events API, Plausible Stats API, Sites Management API | Retool REST API (Workflows) |
| MCP | — | Retool MCP |
| OTHER | Tracker Script (<script>) | Retool Database, Retool Editor, Self-Hosted (on-prem) |
Staxly is an independent catalog of developer platforms. Outbound links to Plausible Analytics and Retool are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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