Loops vs Postmark
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Reliable transactional email with fast delivery
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Postmark
Free
100 emails/month forever. No credit card. Side projects and testing.
Free
Basic — 10k
10,000 emails/month. Overage $1.80/1k. Unlimited emails/day.
$15/mo
Pro — 10k
10,000 emails/month. Overage $1.30/1k. Inbound email + message streams.
$17/mo
Platform — 10k
10,000 emails/month. Overage $1.20/1k. Team collab, more domains.
$18/mo
Enterprise (>1.5M)
Custom for senders exceeding 1.5M/month.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs free on Postmark.
| Metric | Loops | Postmark |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Postmark · 12 features
- Activity Search — Full-text search over sent messages for 45-365 days.
- Bounce Handling — Automatic hard/soft bounce detection + suppression management.
- Broadcast Messages — Via separate Broadcast Message Stream. Bulk sends with throttling.
- DKIM + SPF — One-click verification + auto-renewal of DKIM keys.
- Inbound Email — Route inbound emails to your webhook. Parse attachments, threads.
- Message Streams — Isolate transactional from marketing for separate deliverability reputation.
- Open + Click Tracking — Configurable at template or send level.
- Raw API Access — 100+ endpoints for bounces, servers, tags, templates, stats.
- Servers — Multi-tenant isolation: each "server" has its own API token + reputation.
- Templates — Mustachio template language with variables, alias + versioning.
- Transactional Send — Reliable API for password resets, receipts, notifications. Sub-10s delivery.
- Webhook Events — Delivery, bounce, spam complaint, open, click, subscription change.
Developer interfaces
| Kind | Loops | Postmark |
|---|---|---|
| SDK | @loops/loops, loops-py | postmark-dotnet, postmarker (Python), postmark-go, postmark (Node), postmark-php, postmark-rails |
| REST | Loops REST API | Postmark REST API |
| OTHER | Webhooks | Inbound Email, SMTP Relay, Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and Postmark are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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