Loops vs PostHog
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Open source product analytics — all-in-one dev tool
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
PostHog
Free (generous)
No credit card. Each product has its own free monthly quota. Great for startups + OSS.
Free
Paid (usage-based)
Pay only what you use, after free quotas. Volume discounts at higher tiers. 6 projects, 7-year retention.
$0 base (usage-based)
Self-Hosted (OSS)
MIT-licensed. Run on your own infra via Docker/k8s. Zero vendor lock-in.
$0 base (usage-based)
Enterprise
Custom. SAML SSO, dedicated CSM, custom SLA.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs free on PostHog.
| Metric | Loops | PostHog |
|---|---|---|
| data warehouse rows | — | 1000000 rows/month |
| error tracking exceptions | — | 100000 exceptions/month |
| feature flags requests | — | 1000000 requests/month |
| llm analytics events | — | 100000 events/month |
| logs gb | — | 50 GB/month |
| product analytics events | — | 1000000 events/month |
| projects | — | 1 projects |
| retention years | — | 1 year |
| session replay recordings | — | 5000 recordings/month |
| surveys responses | — | 1500 responses/month |
| team members | — | unlimited members |
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
PostHog · 14 features
- A/B Testing — Experiments with significance analysis.
- Data Pipelines — Export events to BigQuery, Snowflake, S3.
- Data Warehouse — Query external sources (Stripe, Hubspot, S3) alongside events with SQL.
- Error Tracking — Sentry-style error tracking in same platform.
- Feature Flags — Rollout flags with targeting, A/B testing, JSON payloads.
- LLM Analytics — Tracing + cost tracking for OpenAI, Anthropic, Gemini, etc.
- Logs — Centralized log ingest with free 50 GB/month.
- Product Analytics — Events, funnels, trends, retention, paths. SQL insights available.
- Revenue Tracking — Integration with Stripe for revenue + churn metrics.
- Self-Hosting — Docker/Helm. Full feature parity with cloud.
- Session Replay — Watch user sessions. Privacy controls, masked inputs, JS errors.
- SQL Query API — Run ClickHouse SQL over your events via API.
- Surveys — In-app surveys + feedback widgets.
- Workflows — Trigger emails/webhooks on events.
Developer interfaces
| Kind | Loops | PostHog |
|---|---|---|
| SDK | @loops/loops, loops-py | posthog-android, posthog-flutter, posthog-go, posthog-ios (Swift), posthog-js, posthog-node, posthog-php, posthog-python, posthog-react-native, posthog-ruby |
| REST | Loops REST API | PostHog REST API |
| MCP | — | PostHog MCP |
| OTHER | Webhooks | Webhooks + Actions |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and PostHog are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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