Loops vs OpenRouter
Email marketing for SaaS — loops, transactional, campaigns in one
vs. Unified API for 300+ LLMs across 60+ providers — 1 key, any model
Pricing tiers
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
OpenRouter
Free
25+ free models. 50 requests/day rate limit. 1M free requests/month base.
Free
Pay-as-you-go
5.5% platform fee on usage. Access to 300+ models, 60+ providers. High global rate limits.
$0 base (usage-based)
Enterprise
Volume-based pricing, bulk discounts, SSO/SAML, dedicated rate limits. 5M free requests/month.
Custom
Free-tier quotas head-to-head
Comparing free on Loops vs free on OpenRouter.
| Metric | Loops | OpenRouter |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
OpenRouter · 15 features
- 300+ Models — Claude, GPT, Gemini, Llama, Mistral, Qwen, DeepSeek, Cohere, Grok + open-source.
- 60+ Providers — Anthropic, OpenAI, Google, Together, Fireworks, Groq, DeepInfra, Replicate, etc.
- Auto Fallback — Automatic retry to backup provider on failure.
- Bring Your Own Key — Use your own provider keys → pay providers directly + no platform fee.
- Credit System — Prepay credits via card, crypto, or bank.
- Data Retention Controls — Opt-out of training/retention per provider.
- Free Models Tier — 25+ models available at $0 (limited rate).
- Prompt Caching — Automatic cache for identical prefixes (provider-dependent).
- Provider Preferences — Pin preferred providers per request or default.
- Rankings & Stats — Public leaderboard of most-used models.
- Regional Routing — Route requests to specific geographic regions.
- Streaming — SSE + partial completions.
- Structured Outputs — JSON-mode + JSON schema across supporting models.
- Tool Use / Function Calling — Unified tool calling across providers.
- Unified OpenAI-Compat API — Same endpoint for every model + provider.
Developer interfaces
| Kind | Loops | OpenRouter |
|---|---|---|
| SDK | @loops/loops, loops-py | Any OpenAI SDK |
| REST | Loops REST API | OpenRouter API (OpenAI-compat) |
| MCP | — | OpenRouter MCP |
| OTHER | Webhooks | OpenRouter Dashboard |
Staxly is an independent catalog of developer platforms. Outbound links to Loops and OpenRouter are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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