Helicone vs Mailgun
Open-source LLM observability — 1-line integration via proxy
vs. Email API for developers with deep deliverability tooling
Pricing tiers
Helicone
Hobby (Free)
10,000 requests/month. 7-day retention. 1 seat. Basic monitoring.
Free
Startup Discount
<2 years, <$5M funding: 50% off first year.
$0 base (usage-based)
Self-Hosted (OSS)
MIT-licensed. Run Helicone yourself for free.
$0 base (usage-based)
Pro
$79/month. 10k free + usage-based. Unlimited seats. Alerts, reports, HQL query language. 1-month retention.
$79/mo
Team
$799/month. 5 orgs, SOC-2 + HIPAA compliance, dedicated Slack, 3-month retention.
$799/mo
Enterprise
Custom MSA, SAML SSO, on-prem deploy, bulk discounts, forever retention.
Custom
Mailgun
Free
100 emails/day. 1 custom domain, 1-day log retention, 1 inbound route. No credit card.
Free
Basic
$15/month. 10,000 emails/month, no daily limit, 5 inbound routes.
$15/mo
Foundation
$35/month (1st month free). 50,000 emails/month, 1,000 custom domains, 5-day retention.
$35/mo
Scale
$90/month. 100,000 emails/month, SAML SSO, 5,000 email validations, dedicated IP pools, 30-day retention.
$90/mo
Enterprise
Custom. Deliverability services, managed onboarding.
Custom
Free-tier quotas head-to-head
Comparing hobby on Helicone vs free on Mailgun.
| Metric | Helicone | Mailgun |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Helicone · 16 features
- Alerts — Thresholds on error rate, latency, cost, usage. Pro+.
- Async Logging — Log AFTER the LLM call via SDK — zero added latency.
- Cost Tracking — Automatic cost calculation per call by provider/model.
- Dashboard — Request tables, aggregate metrics, cost breakdowns.
- Evaluators — LLM-as-judge + custom evaluators on runs.
- Experiments — A/B test different models/prompts.
- HQL (SQL over traces) — Query your logged data with SQL. Pro+.
- PII Redaction — Automatically scrub emails, credit cards, etc. from logs.
- Prompt Caching — Cache identical requests → save money.
- Prompts & Versions — Store + version + A/B test prompts.
- Proxy Mode — 1-line integration via base URL swap. Captures all requests.
- Rate Limiting — Per-user + per-key rate limit policies.
- Reports — Scheduled email reports with KPIs.
- Self-Hosting — Docker + k8s deployment.
- Sessions — Group related calls (chat sessions, agent runs).
- User Metrics — Per-user cost + usage segmentation.
Mailgun · 14 features
- Batch Sending — Send up to 1,000 recipients per API call via recipient variables.
- Dedicated IPs — IP pools with auto warmup. Scale+ tier.
- Deliverability Suite — Inbox placement testing, DMARC reporting, seed lists.
- Email Logs — Searchable log of all send attempts + events.
- Email Templates — Template builder + variables + versioning.
- Email Validation — Real-time email verification (syntax, MX, role accounts, disposable).
- EU Region — Data stored in EU for GDPR-sensitive customers.
- Inbound Routing — Route incoming emails to URLs/SMTP. Attachment forwarding.
- Mailing Lists — Unlimited mailing lists with bulk subscribe/unsubscribe.
- Open/Click Tracking — HTML + text tracking with configurable tracking domain.
- SAML SSO — Scale+ tier.
- Send API — REST/SMTP send with MIME + tracking.
- Tags — Tag messages to slice stats.
- Webhook Events — delivered, opened, clicked, unsubscribed, complained, permanent_fail, temporary_…
Developer interfaces
| Kind | Helicone | Mailgun |
|---|---|---|
| CLI | Helicone CLI | — |
| SDK | helicone (npm), helicone-python | mailgun.js (Node), mailgun-php, mailgun-python, mailgun-ruby |
| REST | Async Logging API, Helicone Proxy, Query API (HQL) | Mailgun REST API |
| OTHER | Helicone Dashboard, Webhooks | Inbound Routing, SMTP Relay, Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Helicone and Mailgun are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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