GrowthBook vs Retool
Open-source feature flags + experimentation — Warehouse Native
vs. The low-code platform for internal tools, workflows, and AI agents
Pricing tiers
GrowthBook
Open Source (Self-Host)
MIT-licensed. Unlimited everything. Community support.
$0 base (usage-based)
Cloud — Starter (Free)
Up to 3 users. Unlimited flags + experiments. Warehouse Native included.
Free
Cloud — Pro
$40/user/month. Up to 50 users. Advanced stats, visual A/B editor, CUPED, sequential testing, bandits.
$40/mo
Cloud — Enterprise
Custom. Unlimited users, SSO/SAML, approval flows, data pipelines, exportable audit logs.
Custom
Self-Host Enterprise
Open Source + Enterprise license. Visual A/B editor, advanced metrics, SSO/SAML, approvals, training.
Custom
Retool
Free
$0. Up to 5 users. Unlimited apps + mobile. 500 workflow runs/month. 5GB DB + storage. 20 hrs/mo Agents.
Free
Team
$10/builder/mo + $5/internal user/mo. 5k workflow runs. Staging env. App releases.
$10/mo
Business
$50/builder/mo + $15/internal user/mo. Audit logs, rich permissions, portals, embedded apps, external user pricing.
$50/mo
Enterprise
Custom. SAML/OIDC SSO, source control, error monitoring, full white-labeling, volume discounts.
Custom
Free-tier quotas head-to-head
Comparing oss on GrowthBook vs free on Retool.
| Metric | GrowthBook | Retool |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
GrowthBook · 15 features
- Approval Flows — Require reviewer approval on flag changes. Enterprise.
- Audit Logs — Full change history. Exportable on Enterprise.
- Dimensions & Slicing — Break down experiment results by user dimensions.
- Edge SDK Support — Cloudflare Workers, Lambda@Edge, Fastly, Akamai EdgeWorkers, Netlify Edge.
- Experiments — A/B/n with CUPED variance reduction + sequential testing.
- Feature Flags — Boolean + string + number + JSON flags with targeting.
- Feature Reviews (PR-style) — Draft → review → approve flag changes.
- Guardrail Metrics — Auto-monitor key metrics during experiments.
- Metric Catalog — Define + reuse metrics across experiments.
- Multi-Armed Bandits — Adaptive traffic allocation. Pro+.
- Safe Rollouts — Guarded gradual rollouts with automatic rollback.
- SSO / SAML — Enterprise SSO for cloud + self-host EE.
- Sticky Bucketing — User stays in variant even after eligibility changes.
- Visual A/B Test Editor — No-code DOM editor for web experiments. Pro+.
- Warehouse Native — Connect your warehouse + run experiments against your events data.
Retool · 14 features
- Apps (Web + Mobile) — Drag-drop UI builder with 100+ components.
- Audit Logs — Track every user action.
- Custom JavaScript — Write JS anywhere in app logic.
- MCP Support — Expose Retool workflows to AI agents.
- Modules — Reusable component bundles.
- Retool Agents — AI agents that use Retool queries + apps as tools.
- Retool Database — Managed Postgres with GUI + collab.
- Retool Embed — Embed apps into your SaaS.
- Retool Forms — Public forms that write to DBs.
- Retool Portals — External-facing apps for customers.
- SAML/OIDC SSO (Ent) — Enterprise auth.
- Source Control (Ent) — Git-backed version control for apps.
- White-labeling (Ent) — Full brand customization.
- Workflows — Cron + webhook-triggered automations with branching.
Developer interfaces
| Kind | GrowthBook | Retool |
|---|---|---|
| SDK | Edge SDKs (CF Workers / Lambda@Edge / Fastly / Akamai), growthbook-android, growthbook-flutter, growthbook-go, growthbook-java, growthbook-node, growthbook-php, growthbook-python, growthbook-ruby, growthbook-swift, sdk-javascript, sdk-react | — |
| REST | GrowthBook REST API | Retool REST API (Workflows) |
| MCP | — | Retool MCP |
| OTHER | Webhooks | Retool Database, Retool Editor, Self-Hosted (on-prem) |
Staxly is an independent catalog of developer platforms. Outbound links to GrowthBook and Retool are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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