Flagsmith vs Loops
Open-source feature flags + remote config — SaaS, private cloud, self-host
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Flagsmith
Free
$0. 50,000 API requests/mo. 1 team member. Unlimited flags. Community support.
Free
Self-hosted
$0 (OSS). Host yourself via Docker/K8s. Fair-source license (non-compete).
$0 base (usage-based)
Start-up
$40/mo. 1,000,000 API requests/mo. 3 team members. Standard support.
$40/mo
Scale-up
$200/mo. 5,000,000 API requests. 10 team members. Priority support + SLA.
$200/mo
Enterprise
Custom. Unlimited API requests, SSO, SAML, RBAC, audit logs, on-prem.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Flagsmith vs free on Loops.
| Metric | Flagsmith | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Flagsmith · 14 features
- A/B Testing — Multivariate flag splits.
- Audit Log — Full history of flag changes.
- Change Requests — Approval workflow for flag changes.
- Edge API — Global low-latency flag eval.
- Feature Flags — Boolean + multivariate + JSON flags.
- Local Evaluation — Server SDKs eval flags locally — no per-req API call.
- Percentage Rollouts — Gradual traffic ramp.
- Remote Config — Non-boolean config values.
- Role-Based Access — Fine-grained permissions.
- Scheduled Flags — Time-based flag changes.
- Segments — Rule-based targeting.
- Self-Hosting — Docker/Helm install.
- SSO + SAML — Enterprise SSO.
- Webhooks — Outbound event streaming.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Flagsmith | Loops |
|---|---|---|
| CLI | Flagsmith CLI | — |
| SDK | flagsmith-android, flagsmith-go, flagsmith-ios, flagsmith-java, flagsmith-js (browser), flagsmith-nodejs, flagsmith-python, flagsmith-ruby | @loops/loops, loops-py |
| REST | Flagsmith REST API | Loops REST API |
| OTHER | Flagsmith Dashboard, Flagsmith Webhooks | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Flagsmith and Loops are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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