Axiom vs Loops
Observability for logs, traces, events — serverless-first, infinite scale
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Axiom
Personal (Free)
No credit card. 500 GB/month ingest, 10 GB-hr compute, 25 GB storage, 30-day retention max.
Free
Axiom Cloud
$25/month minimum platform fee. Volume-based ingest + query credits. Always-free allowances: 1 TB/mo ingest, 100 GB-hr queries, 100 GB storage.
$25/mo
RBAC Add-on
+$50/month for role-based access control.
$50/mo
Audit Logs Add-on
+$50/month for audit logs.
$50/mo
Directory Sync Add-on
+$100/month for SCIM.
$100/mo
SSO Add-on
+$100/month for SAML SSO.
$100/mo
Enterprise
Custom. Dedicated cluster option, private connectivity, SLA.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing personal on Axiom vs free on Loops.
| Metric | Axiom | Loops |
|---|---|---|
| ingest gb month | 500 GB/month | — |
| query compute gb hr | 10 GB-hr/month | — |
| retention max days | 30 days | — |
| storage gb | 25 GB | — |
Features
Axiom · 15 features
- API Tokens — Scoped tokens for ingest or query.
- APL (query language) — Axiom Processing Language — Kusto-inspired pipes (`|`). Fast + expressive.
- AWS Lambda Extension — Native extension to ship Lambda logs + traces.
- Cloudflare Integration — Workers + Pages log drain. Log pull from any Cloudflare zone.
- Dashboards — Visualizations from APL queries: line/bar/pie/heatmap/table.
- Datasets — Logical partitions of data. Schema-free; fields auto-indexed.
- Elastic Bulk API compat — Elasticsearch Bulk API endpoint — drop-in replacement.
- Field Explorer — Auto-detected field stats, histograms, top-values per dataset.
- Monitors (alerts) — Threshold + anomaly-based alerting on APL queries. Route to Slack/PagerDuty/emai…
- next-axiom — Next.js logger with automatic correlation + Web Vitals capture.
- OpenTelemetry-native — Ingest OTLP/HTTP + gRPC. No proprietary agent.
- Saved Queries — Save + share APL queries as starters.
- Stream (live tail) — Live tail of incoming events with filter bar.
- Traces — OpenTelemetry-native. Distributed tracing across services.
- Vercel Integration — One-click: Vercel logs + Web Vitals → Axiom.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Axiom | Loops |
|---|---|---|
| CLI | Axiom CLI | — |
| SDK | axiom-go, @axiomhq/js, axiom-py, axiom-rs, next-axiom | @loops/loops, loops-py |
| REST | Axiom REST API, Ingest HTTP endpoint | Loops REST API |
| MCP | Axiom MCP | — |
| OTHER | — | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Axiom and Loops are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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