Auth0 vs Loops
Customer identity platform from Okta
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Auth0
B2C Essentials
Starting at 500 MAUs. Pro MFA, RBAC, passwordless, SAML, 10 orgs.
$35/mo
B2B Essentials
Unlimited orgs, 3 SSO connections, RBAC.
$150/mo
B2C Professional
Starting at 500 MAUs. Includes attack protection, custom DB, enterprise MFA.
$240/mo
B2B Professional
5+ SSO connections, attack protection, custom DB.
$800/mo
Enterprise
Custom. 99.99% SLA, dedicated support.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing b2c-essentials on Auth0 vs free on Loops.
| Metric | Auth0 | Loops |
|---|---|---|
| mau start | 500 MAU | — |
| sso connections | 0 conns | — |
Features
Auth0 · 14 features
- Attack Protection — Bot detection, brute-force protection, breached-password detection, suspicious I…
- Auth0 Actions — Node.js + TS hooks that run during auth flows (login, post-login, signup, MFA). …
- Auth0 FGA (OpenFGA) — Fine-grained relationship-based authorization (ReBAC). Based on Google Zanzibar.
- Custom Database — BYO user DB: scripts in Actions read from your database and create Auth0 users o…
- Custom Domain — Serve auth at auth.yourbrand.com with managed cert.
- Enterprise SSO — SAML 2.0 + OIDC + AD/LDAP enterprise connections. Per-tenant or per-org.
- Log Streaming — Stream tenant logs to Datadog, Splunk, Sumo Logic, Azure Sentinel, HTTP, Mixpane…
- Machine-to-Machine — Client-credentials grant for backend services.
- Multi-Factor Auth — SMS, Voice, Email, TOTP, WebAuthn (biometrics), Push (Guardian app), Duo.
- Organizations — Multi-tenant B2B: orgs with invitations, roles, branding, enterprise connections…
- Passkeys — FIDO2/WebAuthn passkey sign-in.
- Passwordless — Email magic link + code, SMS code, WebAuthn.
- RBAC — Roles, permissions, API scopes — attach to users or orgs.
- Universal Login — Hosted login page with customization, multi-factor flows, passwordless, social, …
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Auth0 | Loops |
|---|---|---|
| CLI | Auth0 CLI | — |
| SDK | Auth0 Android, Auth0 iOS/Swift, @auth0/nextjs-auth0, Auth0 React SDK, Auth0 SPA.js SDK, Go Auth0 SDK, Node Auth0 Backend SDK, Python Auth0 SDK | @loops/loops, loops-py |
| REST | Authentication API, Management API | Loops REST API |
| OTHER | — | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Auth0 and Loops are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.