Auth0 vs Lemon Squeezy
Customer identity platform from Okta
vs. Merchant of record for digital products and SaaS
Pricing tiers
Auth0
B2C Essentials
Starting at 500 MAUs. Pro MFA, RBAC, passwordless, SAML, 10 orgs.
$35/mo
B2B Essentials
Unlimited orgs, 3 SSO connections, RBAC.
$150/mo
B2C Professional
Starting at 500 MAUs. Includes attack protection, custom DB, enterprise MFA.
$240/mo
B2B Professional
5+ SSO connections, attack protection, custom DB.
$800/mo
Enterprise
Custom. 99.99% SLA, dedicated support.
Custom
Lemon Squeezy
Pay-as-you-go
No monthly fees. 5% + 50¢ per transaction. Includes tax handling.
$0 base (usage-based)
Free-tier quotas head-to-head
Comparing b2c-essentials on Auth0 vs payg on Lemon Squeezy.
| Metric | Auth0 | Lemon Squeezy |
|---|---|---|
| mau start | 500 MAU | — |
| sso connections | 0 conns | — |
Features
Auth0 · 14 features
- Attack Protection — Bot detection, brute-force protection, breached-password detection, suspicious I…
- Auth0 Actions — Node.js + TS hooks that run during auth flows (login, post-login, signup, MFA). …
- Auth0 FGA (OpenFGA) — Fine-grained relationship-based authorization (ReBAC). Based on Google Zanzibar.
- Custom Database — BYO user DB: scripts in Actions read from your database and create Auth0 users o…
- Custom Domain — Serve auth at auth.yourbrand.com with managed cert.
- Enterprise SSO — SAML 2.0 + OIDC + AD/LDAP enterprise connections. Per-tenant or per-org.
- Log Streaming — Stream tenant logs to Datadog, Splunk, Sumo Logic, Azure Sentinel, HTTP, Mixpane…
- Machine-to-Machine — Client-credentials grant for backend services.
- Multi-Factor Auth — SMS, Voice, Email, TOTP, WebAuthn (biometrics), Push (Guardian app), Duo.
- Organizations — Multi-tenant B2B: orgs with invitations, roles, branding, enterprise connections…
- Passkeys — FIDO2/WebAuthn passkey sign-in.
- Passwordless — Email magic link + code, SMS code, WebAuthn.
- RBAC — Roles, permissions, API scopes — attach to users or orgs.
- Universal Login — Hosted login page with customization, multi-factor flows, passwordless, social, …
Lemon Squeezy · 12 features
- Abandoned Cart Recovery — Email retry campaigns (+5% fee on recovered).
- Affiliate Program — Built-in affiliate/referral program with payouts.
- Custom Checkout Domain — Checkout at checkout.yourbrand.com.
- Customer Portal — Self-service subscription + invoice management UI.
- Discounts / Coupons — Percentage / fixed / trial discount codes.
- Global Tax (included) — Automatic VAT/GST/sales tax calc + remittance. LS files taxes on your behalf.
- Hosted Checkout — Hosted + embeddable checkout. Customize color + logo.
- License Keys — Generate + validate license keys for software sales.
- One-off Sales — Digital products with license keys, file delivery.
- Reports & Analytics — Revenue, MRR, churn, LTV.
- Subscriptions — Recurring billing with trials, proration, discounts.
- Webhooks — Standard resource events (order_created, subscription_created/updated/cancelled,…
Developer interfaces
| Kind | Auth0 | Lemon Squeezy |
|---|---|---|
| CLI | Auth0 CLI | — |
| SDK | Auth0 Android, Auth0 iOS/Swift, @auth0/nextjs-auth0, Auth0 React SDK, Auth0 SPA.js SDK, Go Auth0 SDK, Node Auth0 Backend SDK, Python Auth0 SDK | @lemonsqueezy/lemonsqueezy.js |
| REST | Authentication API, Management API | Lemon Squeezy REST API |
| OTHER | — | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Auth0 and Lemon Squeezy are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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